We have new branding!

Thanks to the amazing talents of our close friend Jadene, eataware after 7+ years finally has a logo and the start to new branding!

This has been a long process to get right... (mostly because my own pickiness) and I have worked with a number of designers on this over the years and it never properly worked.

What Jadene was able to do was go through all the content of the project and just get it... As soon as I saw this logo I knew it was the one. The concept of using a magnifying glass over the gut mixed with pulling in the colours from the rating system to illustrate foods of various dangers being digested just perfectly represents this project.

Anyway, I hope you agree and like it. Any feedback is very welcome!